We’ve all seen professional X-Games snowboarders adjusting their earbuds hoping to jam out to their favorite playlist right before dropping into the Superpipe, or the BMX rider fiddling with their headphones en route to their next street trick. Let’s face it – earbuds and headphones are just not designed for action sports. Whether it’s big air aerial maneuvers or the landing impact of a BMX bike, gravity wants to dislodge anything crammed in our ears. Well thankfully, a group of adventure sports executives have come up with a revolutionary solution called Soundshield – the first action sports audio helmet from Unit1 – a Denver-based consumer technology startup.

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