Taking close to four years to design, Dyson soliciting the feedback from over 103 engineers and created its own hair lab to perfect its Supersonic model. “With our digital motor, we changed vacuuming, and then hand drying. Now we’re changing hair care,” inventor James Dyson said.

After extensive research on the damaging effects heat has on hair follicles, Dyson uses its Air Multiplier Technology to expel the optimum temperature during drying – helping to prevent extreme heat damage, which compromises your hair’s natural shiny appearance. With four precise heat settings (Fast Drying and Styling: 212-degrees, Regular Drying: 176-degrees, Gentle Drying: 140-degrees, Constant Cold), the Dyson Supersonic measures exit temperature 20 times every second and reports it straight to its intuitive microprocessor.

“Fast drying isn’t just about high-speed air. You also need the right balance of pressure and turbulence. You need to control the air and make it stable,” Tom Crawford, Global Product Development Director said.

“You need a certain amount of heat to style hair, but extreme heat can cause damage. By keeping the temperature under control our hair dryer can help protect your hair.”
– Annmarie Nicholson, Design Engineer

Four innovative technologies are housed within Dyson’s Supersonic hair dryer: Air Multiplier Technology, The Dyson Digital Motor V9, The Glass Bead Thermistor, and one powerful microprocessor. From a high-velocity jet tripling airflow to on-the-fly adjustments of its double-stack heating element, the Supersonic is one of the most advanced hair dryers on the market today.

Whether it’s the wide air being expelled out of its Smoothing nozzle or the temperature of the attachments, heat is controlled every step of the way. With Dyson’s Heath Shield technology, attachments stay cool even during close-up styling. During use, the Dyson Diffuser disperses air evenly around your curls, helping to reduce frizz and improve definition. Finally, the Dyson Styling Concentrator allows users to shape their hair one section at a time – without compromising other sections.

With over 96% of users recommending Supersonic to a friend, it’s safe to say that Dyson is disrupting the hair care industry. From its magnetic attachments to its balanced engineering (by putting the motor in the handle), Supersonic is a highly functional hair dryer that considers the user every step of the way. If you want a hair dryer so advanced that it considers your shine with each use, then Dyson’s Supersonic is a no-brainer.