Photo by Lucrezia Carnelos on Unsplash

The Australian Open offered a glimpse of what Australians, and the rest of the world, could expect at future sports matches as far as technology is concerned. The event incorporated Augmented Reality (AR) games and Virtual Reality (VR) command stations to provide attendees with a futuristic eventing experience. While AR and VR have proven to be critical components in other facets of our lives such as the Internet of Things (IoT) and even the way we perform tasks at work through integrated interfaces, it’s time to explore the fun side of this seemingly futuristic tech. 

Snapchat Takes Entertainment To The Next Level 

The multimedia messaging app is known for its ability to provide users with hours of entertainment thanks to various multimedia options. Snapchat has recently managed to raise $1 billion in order to expand its reach in terms of using AI to increase engagement with its users. The funding will also be used to improve other areas of the app such as gaming. The company is looking to expand its AR reach with wearables which are designed to shoot photos from a first-person perspective. 

Wireless Technology And AR Form An Unbeatable Match 

One of the most remarkable things about where technology is headed is the freedom of movement it creates. Qantas Bluetooth headphones along with air usable gestures for smartphones will take the ability to engage in social media or gaming to the next level. Both Apple and Google are working hard on bringing the ultimate entertainment to mobile devices through ongoing AR and VR research and development. This will also make entertainment more easily accessible to those who may have been excluded before.

Life After Pokemon Go 

Nothing says entertainment better than gaming, and AR gaming is taking off at a stellar rate. Pokemon Go opened the proverbial floodgates for the gaming industry, which has since grown into a billion-dollar industry. While the tech might have been deemed difficult-to-implement and expensive to manage, that didn’t stop developers from running with the tech to create modern favorites. While the success of AR is not only felt in the gaming industry, but also in retail and industrial sectors, the difficult and expensive hurdles become far easier to overcome. This opens up the door to sectors crossing over into others and combining, such as home design and gaming.  Despite the initial barrier to entry in the entertainment industries, AR has since been adopted by developers across the various sectors. As technology develops, customers can expect deeper engagement and more personalized experiences.